3 Comments

Love this Andrew. Your point on being spread too thinly across various pursuits in life resonates strongly, but it's a bitter pill to swallow sometimes I find!

Your last point on the inclusion of the user throughout any product or experience journey is dead-on in my view too. This links the empathetic sales process of your aforementioned "new identity" that innovation provides to one's personal experience in their ongoing relationship with that identity. Empathy and consideration rock are such robust guiding principles in this context. It's exciting when you see it in play!

Loving your writing - staying tuned.

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Congrats Andrew! This was a great read

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Great article!

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